Broken Alternatives

Broken Alternatives is a conceptual streetwear brand exploring the relationship between structure, disorder, and individual expression. Built around the idea that imperfection can become a defining characteristic, the project challenges conventional approaches to fashion branding through an identity that feels raw, expressive, and deliberately unresolved.

The visual direction combines bold typography, restrained colour, and unconventional compositions to create a flexible system that works across garments, packaging, and digital applications. Rather than following a fixed set of rules, the identity embraces variation and contrast, allowing each application to feel distinct while remaining part of a recognisable whole.